To visualise the Test Ride experience digitally real-time integrating our Client’s Electric Vehicle API, creating personalised Data Visualisation for each Rider.
Timeblur Studio partnered with Ather Energy to collaborate with their inhouse Data team, to build a unique experience for each Rider at their Experience Centre.
Potential customers and buyers of Ather’s Electric Vehicle came to the Experience Centre to take a Test Ride and come back to the Centre to see a Digital manifestation of their Test Ride taken.
By combining our Visualisation techniques and Software expertise, we created a unique experience which resided at the intersection of technology, physics, and art.
A Unique Signature for each Rider, which essentially represented the intensity of the Ride taken by him/her
A new dimension in the Retail experience, integrating with Data from the Vehicle, visualising Rider’s behaviour happening all in real-time. The Unique Signatures were sent to the Rider via email.
Our methods are procedural and we made use of various creative coding tools such as Processing and Openframeworks to unlock full potential while making our demos and concept visual. The data algorithms were built in java based processing language. The concept prototype was made immersive with computer graphic techniques and made to run in real time, and in the process different data forms for Rider Path and Signature were made.
The solution offers a development environment friendly for both Design and Development of the app along with analytics and Remote control over the software. The app was now more robust and code refactoring resulted in achieving better performance in the software before deployment.
“Working with Timeblur Studio made an enthralling experience. They pushed the boundaries with their curiosity to work with data...How Data can be looked at differently and adding storytelling with data and software art were some of the things they brought new to the table. We are thrilled to work with them and uncover more such possibilities that we can do as a team in the space of Experience Design. Data is beautiful and they just showed us how”
Abhishek Sikka, Product manager at Ather Energy
These forms have an underlying rhythm and dynamics that we particularly wanted to capture. To further elaborate, we were interested in capturing the body forms in between the start and finish postures, and how the body segued with the breath.
Our concept was to humanise technology, make Data a storytelling medium, for the viewers to see their Data in a new light. With the aid of Computer graphics, we intended to gamify the data experience. By using procedural way of making objects in a three dimensional space, we aimed to captivate the person’s attention to a new form that he could pan, zoom or spin.
Our motion tracking tool has been able to provide consumers with a mindful and immersive experience like no other. Located at the intersection of new media, creative technology and the gamification of virtual participation; our Nadi Project aims to provide customer experiences that promote wellness, creativity and social belonging. By further developing such generative experiments and artistic visuals to suit the preferences of clients, Timeblur offers digital consulting solutions in order to capture the attention of new age consumers.